Internet Marketing Atlanta – 3 Marketing Strategies Using Keywords to Generate More Profit

Did you know more than 93% of internet traffic comes through a search engine? Yet, 75% of those searches do not get through the first page of the search engine result. Have you wondered why? Keywords play a crucial role in optimizing your content to appear in the right search that gets you more clicks.  Having a robust keyword strategy that complements your internet marketing in Atlanta is essential to obtain measurable and lasting SEO results.

Today, the shift in the importance of keyword usage has changed. Instead of discerning the topics that are being covered, keywords are used as a part of the larger picture. Keywords were the means of communication to search engines for the topics you were covering before the introduction of semantic search. This meant, the more often you used keywords on content, the more frequently the content appeared on the search results. Unfortunately, this strategy to internet marketing led to practices such as keyword stuffing that tricks search engines and hurts the user experience.

How to Build a Keyword Strategy for Internet Marketing Atlanta?

Building a keyword strategy is not about performing some keyword research based on search engine algorithms. It’s more about your business and customer behavior. A right keyword strategy is a combination of distinctive elements and depends on different factors such as,

• Target audience
• Your business goals
• Branding message
• Your competition
• Keyword-landing page relevance and more

3 Strategies Using Keywords for Internet Marketing Atlanta

Are you using keywords only to optimize your website for search? Then you are missing out on other best ways to use keywords to gain more visibility and reach your target audience. Here we’ve discussed three unique strategies that can be added to your internet marketing in Atlanta.

Content Development Based on Keyword Phrases

Content is still king! Creating pieces of content using the high-ranking keywords of your industry can double your traffic and improve your sales. As a business owner, it’s easy to get sidelined by your idea of ‘high-quality’ content. Creating content that everyone wants to read about is easy, but can you guarantee that it has a ‘great value?’ Also, what’s the point in generating content that no one is ever going to find out? As search engines use keywords to filter content relevant to the search, it’s essential to create the right keyword strategy for your internet marketing in Atlanta. Knowing how to use keywords effectively on your content is essential to improve your chances of being found, indexed, and ranked.

Tips to Create Keyword-focused Content

• Use keyword research tools to identify the best keywords for your content and know what your audience is looking for.
• Conduct an audit of the competitor’s keywords to get an idea about the focus, length, and type of content you want to create.
• Consider the regional and seasonal specifics of your key phrases to identify what kind of keywords to focus on and when to share or publish certain content.
• Don’t stuff keywords into pages but take advantage of the LSI keywords.

Branding Using Keywords

Did you know keywords are the building blocks of your brand message and the world’s fastest win for SEO? Keywords help you refine your marketing message when you get started with branding. Using the right keywords strategy is the first step that helps your brand get found online. Moreover, it will help you increase the results of your internet marketing in Atlanta and help your target audience find you.

A Brand Keyword

A brand keyword is a keyword that people use to search for your company. Choosing generic keyword domains and generic product names may get you quick rankings in the search engine. But will people remember your brand? Using brand keywords is a long-term strategy for your internet marketing in Atlanta. In addition to this, it also makes people aware of your brand when they are searching for your products or services. A brand keyword is also called as navigational queries. This is because people searching for brands are usually looking for a specific company.

How Branded Keywords Help Build Your Internet Marketing Atlanta

• Generate a list of keywords phrases containing your brand name
• Create new content to target your brand keywords
• Create a new content section on your website and focus on your brand keyword

How to Find Your Brand Keyword?

There are different ways to find a brand keyword for your internet marketing Atlanta and a few of them are listed below:

• Google your company name and look at the suggestions by typing the letters a, b, c, and more after the company name. You will get the suggestions because people have searched for them before.
• Another option is to look at the ‘searches related to’ section. These queries are placed at the bottom of the search results page. This provides you a great insight on how to frame a brand keyword.
• If you are connected to Google analytics and Google search console, go to the queries report and filter for the name of your brand.

Tips to Optimize Branded Keywords

• Make a page using the branded keyword
• Ensure that the branded queries are accurate and complete
• Get some better reviews to improve the reputation risk of your brand.
• Bid on your own brand to push the ads of your competitors down.

Social Media Using Keywords

Let me ask you a question. How do you find your business on social media sites? If you aren’t aware of the right answer, well, it’s here now. By strategically using keywords! Yes, by using the right keywords, you aren’t only ranking high in the search engines but also getting in touch with a viable user audience.

How to Use Keywords for Social Media

• Look for opportunities to incorporate keywords into your content marketing plan.
• Write primarily for a human audience.
• Use keywords only when they are appropriate, and keep your business goal in mind.
• Identify your audience interest and make use of highly specific keywords.
• Find out the terms and hashtags that resonate with your audience.
• Use location-specific keywords for certain cities, states, or regions.
• Use keywords on your social media site whenever possible. You can use keywords to describe your company photos and more.
• Pay extra attention to your headlines. Include the keyword in your headline and optimize that page for that keyword.
• Include keywords in summary and about section.

Getting to the top of a search page on a social network is far easier than getting ranked on the Google search result page. Optimizing a social media account to reach the top results is a great idea, and you can get significant gains as there isn’t a lot of competition.

The Bottom Line

Do you want to get ahead of the curve before your competition? You must include a robust keyword strategy in your internet marketing in Atlanta to stand a chance of being nearing the top of the results. Keywords aren’t new to the SEO. The successful use of keywords on your internet marketing in Atlanta adds value to your content and helps you create topics that interest your intended readers.

Looking for the best keyword strategy? Digital Marketing Strategies can help! Get in touch with us now for more information.